Malaysia's renowned mindset and behaviour expert

Julian’s key strength is his natural ability to take complex information and codify it into sequential processes that can be duplicated to produce consistently extraordinary results. Julian’s passion has always been focused at building people’s values.

(A) Julian Leicester - Subconscious Specialist

Julian is Malaysia’s renowned subconscious specialist. He was trained by a famous medical hypnotherapist and Irish legend, Surgeon, Dr Jack Gibson FRCS who performed more than 4000 operations with hypnosis in Kildare General Hospital, Ireland. He was also trained by Valerie Austin, International book author in over 20 countries and a hypnotherapy guru in Harley Street, London.

Julian’s accomplishments include; National Record holder in Malaysia Book of Records with Menara Kuala Lumpur in July 2003 for fear of heights public seminar, A popular local weekly newspaper columnist on Hypnotherapy. He appeared on TV, Radio, and Medias on his work. He is a Malaysian Society for Complementary Medicine (MSCM) registered practitioner and corporate specialist for habits, trauma, and fear, phobia and better lifestyle strategies.

He is the mental coach for Adidas’s 24 Hour Challenge Run – Impossible is Nothing international campaign; trained the National junior U13 football team with Football Association of Malaysia in March 2003 in the Bangkok Games, Julian is a certified National Service Trainer for Character Building programs in March 2004. Julian is the official mental coach for the Malaysia ICE Hockey team in Asian Winter Games China 2007, World 5 in Hong Kong. He also contributes to training of athletes for SEA games.

Julian has been a key speaker in NIOSH COSH 2010, Ministry of Health’s INTROCOM, Pesta Minda Terengganu and have lecture in many universities in the Malaysia.

Academic Qualifications

- Diploma in Advance Hypnotherapy, Austin Centre, London, U.K.

- Member of UK Register of Advanced Hypnotherapist (UKRAH).

- Former Secretary of Malaysian Society for Complementary Therapies (MSCT).

- National Chapter Leader for Hypnotherapy (Reg: OP007)

- Hon Treasurer of Malaysian Society for Complimentary Medicine (MSCM).

- Member of the British Computer Society (BCS), U.K.

- Diploma in Computer Studies (NCC) U.K.

- A member of the Malaysian Psychotherapy Association.

- Associate member of the Malaysian Mind Science Association

- Certificate in Intensive Sports Psychology – USM

- Open University Certified wellness advisor

- Member of the Malaysian Society for Occupational Safety & Health

- Member of the Malaysian Society for Harm Reduction

“(B) Julian Leicester a.k.a The Cigarette Slayer“

Julian is the Amazon book author of “The Science to Quit Smoking”. Julian is internationally awarded by The BrandLaureate Asia Pacific Foundation for CSR Brand Leader and Community Leader 2018. He was earlier awarded the prestigious “The Blue Ribbon of Excellence 2014” as a national advocate for quit smoking by MOH Minister YB Dato Seri Dr Subramaniam and MYSIHAT/WHO APAC.

He has design his patented S2QS and TEACH systems which are drug and product free, in a pleasure based training format approach to quit smoking, with eighteen years of research and development in Malaysia, Holland and Philippines.

He conducted his national seminars and rally like, “Don’t Just Quit It, but Crush It!” with newspaper, radio stations, hospitals and cancer societies. In 2004 he conducted Malaysia’s first Choose to Stop Smoking Seminar, which achieved high results in the newspaper. He is today nicknamed by the newspaper, TV and radio as the “Cigarette Slayer” (NSTP 2011, 24/12/08) He is also Malaysia’s popular columnist on his S2QS quit smoking system in The Star in July 2008.

Today Julian operates with his team in S2QS TECHNOLOGY, which is Asia’s innovative quit smoking consultancy and technologist. He specializes in getting rid of cigarette addiction, increase productivity and innovate workplace environment to comply with Article 14 of FCTC. He has been key note speaker in NIOSH Conference for Occupational Safety and Health promoting on the “How to achieve the smoke-free workplace”.“/p>

He is a well-known clinical quit smoking specialist in the nation for 18 years with clients using his drug free S2QS mind techniques for change. His work has an evidence based result study conducted by the Ministry of Health in a factory in Johor Bharu for smoke free workplace in 2007. Today, World Health Organization (WHO) knows about his work passion and efforts to teach smokers nationwide to rid their cigarettes

Common Disorders


Better Self Esteem and Powerful Confidence. Be Happy.

Confidence is the foundation from where all our happiness begins. Genuine happiness comes from a sense of well-being.Self-confidence will help boost your self-esteem and therefore give you a better opinion of yourself, liking yourself more is a simple step to take the start to truly experience deep happiness


Relieve Fear, Phobia and Panic Attacks. Be Courageous.

Some people become overwhelmed by fear and want to avoid situations that might make them frightened or anxious. It can be hard to break this cycle, but hypnotherapy is an effective way to do it. You can learn to feel less fearful and to cope with fear so that it doesn’t stop you from living.


Stress, Anger and Relationship Management. Be Peaceful

Anger can take different forms. Some people feel angry much of the time, or can’t stop dwelling on an event that made them mad. Others get angry less often, but when they do it comes out as explosive bouts of rage.Anger can also contribute to violent and risky behaviors, including stress, deseases, drug and alcohol use. And on top of all that, anger can significantly damage relationships with family, friends and colleagues.

Limiting Beliefs

Insomnia, Anxiety and coping management. Be Refreshed


If you’re experiencing stress in your life, chances are that you might be struggling to fall or stay asleep at night. Your anxious worry about life and its problems may keep your brain from settling down, and the disruption of sleep is likely to keep you feeling more on edge the next day.Sleep disruption is a common feature of mental health problems, and anxiety is no exception. You don’t have to have a diagnosed anxiety disorder to feel the impact the stress and worry can have on your sleep patterns.